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LET'S TELL YOUR STORY

You need your audience to be aware of, engage with and be loyal to your brand. 
Your audience is looking for creativity, innovation, and above all, care and respect from you. 
Let's find the best way for you to reach your audience and your consumers and tell your story and show them they matter. 

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CLIENT WORK 

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HONG KONG TOURISM BOARD

From inception to execution, I have worked on all local and global campaigns for HKTB from summer of 2020 to 2021, including Holiday at Home, 360 Moments and more.

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LOJEL

I copywrite for LOJEL's global Instagram page, helping audiences connect with the brand and everything it stands for.

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TUBORG

Worked on Tuborg 2020's global campaign, bringing to life the idea that when you Open a Tuborg, you Open to More.

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MARRIOTT BONVOY

Worked on Marriott Bonvoy's loyalty program along with communications for Marriott's properties globally.

Coming Soon
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CATHAY PACIFIC AIRWAYS

Along with always on content across Cathay Pacific's global social media platforms, I worked on creative for campaigns such as Hong Kong Rugby Sevens 2019, Move Beyond, Betsy Beer, new route launch to Niigata, and more.

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HSBC

I worked on writing multiple press releases, social media content, brochures, scripts as well as bylines for well-known magazines for HSBC and HSBC Life.

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HONG KONG DISNEYLAND

I worked on multiple press releases for Hong Kong Disneyland to bring in international visitors, especially for seasonal festivities.

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DELTA AIR LINES

Copywriting for multiple channels for Delta Air Lines to further promote their in-flight services and routes.

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BOSCH POWER TOOLS

Concept design and copywriting for Bosch Power Tools

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STUDIO CITY

Content strategy and copywriting for Melco Resorts & Entertainment's Studio City Macau's social media platforms.

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HONOR MOBILE

Conceptualised and helped design the Honor 8X launch in collaboration with influencers and partners such as Netflix.

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ASIA MILES

Copywriting across internal and external communications for Asia Miles' campaigns, events, website and more.

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HUAWEI GLOBAL

Along with managing Huawei's global social media strategy, I wrote content for their global social media platforms

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NIKON ASIA

Along with curating content for Nikon Asia's global social media pages, I also wrote copy for content on their social media platforms.

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HONG KONG AIRLINES

Managed Hong Kong Airlines global social media platforms and wrote copy for all platforms.

ABOUT ME

A Creative Copywriter & Digital Content Strategist with over 7 years of experience working on leading global brands, in local, regional and global teams.  

To name a few clients I have worked on with my experience in agencies such as Ogilvy, Wunderman Thompson, McCann Worldgroup, Publicis Groupe as well as freelance projects:

Huawei Global, Huawei Honor, Victoria’s Secret, Cathay Pacific Airways, HSBC, Tempo, Studio City Macao, Hong Kong Disneyland, Asia Miles, Ocean Park Hong Kong, and more.

If you'd like to see more of the work I've done, get in touch.

If you'd like to learn more about me, discover A for Average.

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